Project details
- Life's a Plant range
- Nursery
- Pohlmans Nursery
- Bunnings & local nurseries
- Design, Concept & Production
Life’s a plant nursery range (Trees & shrubs)
The over abundance of Trees & Shrubs suppliers created complete confusion with the general public… unsure of where to turn or what type of plant they required or what section to find it.
The Life’s a Plant Tree & Shrub range was developed with simplistic colour coding allowing the consumer to easily locate their desired range and then choose the appropriate plant. The range was originally designed for Bunnings but the effectiveness and popularity of the range meant an expansion into the top retail nursery groups.
The caricature was developed as a half Bear, half dog in order to grab the ttention of the consumer and not create a stigma that surrounds dogs and gardens.BEOG found himself in multiple positions and scenarios approriate to the range he was portraying on that label.
